[{"data":1,"prerenderedAt":142},["ShallowReactive",2],{"docs-nav":3,"docs-\u002Fdocs\u002Fbrand\u002Fwriting-style":40},[4,10,15,20,25,30,35],{"title":5,"path":6,"section":7,"order":8,"metaDescription":9},"Colour","\u002Fdocs\u002Fbrand\u002Fcolour","brand","3","The Open Science Foundation colour palette with exact values, the role of each colour, and the text pairings that meet WCAG contrast.",{"title":11,"path":12,"section":7,"order":13,"metaDescription":14},"Brand guidelines","\u002Fdocs\u002Fbrand","1","How the Open Science Foundation presents itself: the brand idea, the values behind it, where the design rules come from, and how the brand assets are licensed.",{"title":16,"path":17,"section":7,"order":18,"metaDescription":19},"Layout","\u002Fdocs\u002Fbrand\u002Flayout","5","Layout rules for Open Science Foundation material: left-aligned titles, the spacing rhythm, flat surfaces, and the canvas sizes for social posts, slides and documents.",{"title":21,"path":22,"section":7,"order":23,"metaDescription":24},"Logo","\u002Fdocs\u002Fbrand\u002Flogo","2","The Open Science Foundation logo: positive and negative lockups, the compact website mark, clear space, minimum sizes and how to keep the mark intact.",{"title":26,"path":27,"section":7,"order":28,"metaDescription":29},"Trademark and logo use","\u002Fdocs\u002Fbrand\u002Ftrademark","7","What others may do with the Open Science Foundation name and logo: the Brand Assets Permission, its conditions, and who to ask for more.",{"title":31,"path":32,"section":7,"order":33,"metaDescription":34},"Typography","\u002Fdocs\u002Fbrand\u002Ftypography","4","The Open Science Foundation typefaces, Selecta and ABC Diatype Semi Mono, their roles, the type scale, and the sizes used in slides and documents.",{"title":36,"path":37,"section":7,"order":38,"metaDescription":39},"Writing style","\u002Fdocs\u002Fbrand\u002Fwriting-style","6","How the Open Science Foundation writes: plain declarative sentences, facts first, and the naming rules for the foundation and the Open Science Institute.",{"id":41,"title":36,"body":42,"description":48,"draft":133,"extension":134,"meta":135,"metaDescription":39,"navigation":136,"order":38,"path":37,"section":7,"seo":137,"sitemap":138,"stem":139,"updated":140,"__hash__":141},"docs\u002Fdocs\u002Fbrand\u002Fwriting-style.md",{"type":43,"value":44,"toc":125},"minimark",[45,49,54,61,67,73,76,80,83,87,94,101,104,107,118,122],[46,47,48],"p",{},"Clear words, specific claims.",[50,51,53],"h2",{"id":52},"voice","Voice",[46,55,56,60],{},[57,58,59],"strong",{},"Put the work first."," Name the project, activity or finding. Use plain language and explain specialised terms.",[46,62,63,66],{},[57,64,65],{},"Let evidence set the tone."," Use verified facts, dates and quotations. Say what is known and what remains uncertain. Avoid inflated claims.",[46,68,69,72],{},[57,70,71],{},"Write as a colleague."," Use short to medium declarative sentences. Use \"we\" when the foundation speaks.",[46,74,75],{},"Avoid promotional adjectives, inflated significance, forced lists of three, and constructions like \"not just X, but Y\".",[50,77,79],{"id":78},"punctuation","Punctuation",[46,81,82],{},"Do not use em dashes or en dashes. Use a comma, a colon, a period, or rewrite the sentence. Write ranges as \"4 to 6\".",[50,84,86],{"id":85},"naming","Naming",[46,88,89,90],{},"The one-sentence introduction: ",[91,92,93],"em",{},"The Open Science Foundation is a Swiss foundation that funds and conducts open science.",[46,95,96,97,100],{},"Write \"Open Science Foundation\" in full on first mention, then \"the foundation\". ",[57,98,99],{},"Never shorten it to \"OSF\"",": not in copy, metadata, alt text, file names or registries. Search engines read \"OSF\" as the Open Science Framework (osf.io) of the Center for Open Science, and have merged the two organisations in their results. When you mean osf.io, write \"Open Science Framework\".",[46,102,103],{},"The legal name, Open Science Stiftung (Open Science Foundation), stays as written in legal contexts.",[46,105,106],{},"The Open Science Institute is funded and governed by the foundation. Write its full name on first mention, then \"the institute\" or \"OSI\".",[46,108,109,110,117],{},"When you mention Etherlaken, link the first mention to ",[111,112,116],"a",{"href":113,"rel":114},"https:\u002F\u002Fetherlaken.com\u002Fen",[115],"nofollow","etherlaken.com",".",[50,119,121],{"id":120},"quotations-and-facts","Quotations and facts",[46,123,124],{},"Every date, name, number and quotation must come from a source. A placeholder for a quotation in a template is not permission to invent one.",{"title":126,"searchDepth":127,"depth":127,"links":128},"",2,[129,130,131,132],{"id":52,"depth":127,"text":53},{"id":78,"depth":127,"text":79},{"id":85,"depth":127,"text":86},{"id":120,"depth":127,"text":121},false,"md",{},true,{"title":36,"description":48},{"loc":37},"docs\u002Fbrand\u002Fwriting-style","2026-10-18","E8U0zKlkI6LzFH2xNzCjmRdob_vJMl6znPNi9jezYnA",1792383628409]